Webinars aren’t just for outgoing LinkedIn users, they are the strategic tool that teaches you exactly how to win clients with webinars.
And the best part is, you don’t need to be outgoing or extroverted to benefit from them! Webinars allow you to connect with your audience in the places you both feel the most comfortable: your home, home office or a studio if you’re lucky. Wherever you’re hosting your webinar from, you can win clients with them.
Strategic Benefits of Hosting Webinars to Win Clients
Boost Reach: An Essential Step in How to Win Clients with Webinars
Since online events have no geographical limit, there’s technically no end to the audience you can reach with them. We still suggest keeping to your target audience when sending out invites. But you’ll have access to a global audience in-person events struggle to reach.
Strengthen Personal Brand (A Key to Winning Clients)
Webinars are networking events like any other. They invite people to learn from you but also to learn more about your values and brand without distractions from external influences. Webinars take your personal brand from something on a screen and turn it into something tangible for your prospects.
Generating Quality Leads That Turn Into Clients
Webinars provide lead generating opportunities before, during and after the actual event. Before, you can share posts and free resources to entice people to sign up. During, you should include regular CTAs to keep people engaged. And then after, you have the chance to follow-up with the people that attended and those who didn’t attend but still signed up.
Cost-Effective Strategy for Winning New Clients
Webinars are free for you to host and free for people to attend, removing yet another barrier that usually stops people from attending an event. It also means that if a webinar doesn’t go quite to plan, it will cost next to nothing to try again.
The Lead Generation Magic: How to Win Clients with Webinars
Leads can technically be generated at any point during the webinar process. Promoting your webinar could generate leads and even the webinar itself could create in-bound leads. However, your follow-up process after the webinar has ended is where the lead generating magic really happens.
Post-Webinar Follow-Up: The Action Plan to Close Clients
There’s two groups of people you can target with your webinar follow-up. The people who attend and the people who didn’t attend but still signed up. Attending a webinar demonstrates clear buying intent but just signing up does the same. There are plenty of reasons someone might not have been able to attend on the day. (meetings running over, personal emergencies, ect.) but the fact that they signed up shows they have interest. Your follow-up should appeal to this interest.
We broke down exactly how to win clients with webinars by setting up, running, and (most importantly) following up a webinar in this step-by-step guide. And, if you need a little help behind the scenes, get in touch with the PINAKL team. We’ll handle the promo, prep and prospect follow-up so that you can focus on delivering a stellar webinar and connecting with your leads.